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Founded in 2007, Custom77 is a French guitar brand born from the passion of musicians. It offers electric instruments with bold designs, designed to offer excellent value for money, expressive sounds, and a true sonic personality.
Stay tuned! More products will be shown here as they are added.
Founded in 2007, Custom77 is a French guitar brand born from the passion of musicians who wanted to put their stage and studio experience to work for accessible, inspiring, and well-designed instruments. Today, the brand still maintains an artisanal and direct approach, with special attention to design, setup, and build quality.
Known for its bold-looking models and often praised value for money, Custom77 is aimed at guitarists looking for versatile, expressive instruments suited to many styles. The brand develops its own pickups and components to offer coherent sounds, with a strong identity blending vintage inspiration and modernity.
The heart of the Custom77 universe lies in its electric guitars, offered in several ranges and configurations. Among the iconic models are the Lust For Life, The Watcher, T-Sonic, and The Roxy series, which perfectly illustrate the brand’s aesthetic: original instruments designed for playability, comfort, and sonic personality.
Custom77 places special importance on in-house pickups, selected woods, and finishes. The brand aims to offer instruments inspired by the great references of rock, blues, punk, and hard rock, while maintaining a genuine identity of its own. Some models are also designed for more modern musicians, with more radical or technical orientations.
Since its beginnings, Custom77 has developed a direct approach with musicians, minimizing intermediaries to offer quality instruments at a controlled price. The brand has also become known for its ability to offer more exclusive series, meticulous finishes, and configurations tailored to specific needs.
This philosophy is reflected in the overall spirit of the brand: offering reliable, creative, and inspiring guitars that can accompany rehearsals, the stage, or recording. Custom77 appeals to guitarists looking for an instrument different from the usual standards, with real visual and sonic personality.
With its French origin, its musician DNA, and its catalog of electric guitars with a strong identity, Custom77 stands out as a brand apart in the guitar world. It speaks to curious guitarists, lovers of great sounds, and anyone who wants to think outside the box without sacrificing quality.
Whether you’re looking for a versatile electric guitar, an instrument with an original design, or a model with a stronger character, Custom77 offers inspiring solutions to develop your playing and assert your style.