Stagg, a brand born in Japan and relaunched in Belgium

Stagg's story starts in 1970s Japan, where the brand began life as a guitar company producing a wide range of models that would mark the era. The turning point came in 1995: Leonardo Baldocci, founder and chairman of Belgian distributor EMD Music, relaunched and expanded the brand.

The stated mission is both simple and ambitious: to offer quality instruments, audio and lighting equipment, and accessories at an affordable cost. Today Stagg is distributed in more than seventy countries and employs over 120 people around its Brussels headquarters in Belgium.

That dual heritage explains Stagg's positioning: an instrument-maker's standard of quality, backed by a European distribution force that knows how to hold prices down.

Why does Stagg cover so many instrument families ?

Stagg is one of the few brands on the market whose range runs from the accessory to the instrument itself. Under this name you will find classical, acoustic and electro-acoustic guitars, basses, banjos, mandolins, ukuleles and resonators, as well as cymbals and percussion, wind and bowed strings, keyboards and their accessories, cables, PA and lighting.

For a musician this breadth has a concrete benefit: it avoids multiplying brands and supply sources. A band equipping its rehearsal room and its live setup can stay with the same maker from the pick to the microphone stand.

How good is a Stagg instrument ?

Stagg's reputation rests on a non-negotiable principle: staying affordable without sacrificing real-world use. In practice that means gear built to survive rehearsals and gigs rather than to fill a spec sheet. Nickel-plated steel electric guitar strings, ballistic nylon padded gig bags from the Ndura series or jack and XLR cables are typical of that approach: everyday working parts, not showroom accessories.

That makes it a sound choice for a first instrument, a study instrument, a backup kept permanently in the car, or for a collective buying in volume without breaking the bank.

How to navigate the Stagg range ?

The range splits into broad families, each answering a specific need.

Guitars and basses

Stagg offers classical and classical-electric guitars, acoustic and electro-acoustic models, folk guitars and basses. The SCL50 reference is available in half size, which makes it directly suited to a child or a very young beginner.

Folk instruments

Banjos, mandolins, ukuleles and resonators serve traditional, folk and bluegrass music as well as plucked-string orchestras. These are families where affordable options are scarce, and where Stagg plays a genuine accessibility role.

Cymbals and percussion

The percussion family covers cymbals and cymbal sets, drumheads, mallets, brushes, practice pads, bass drum pedals, thrones and stands. A broad offer that follows a drummer from the first kit to replacement parts.

Guitar and bass accessories

This is arguably the brand's best-known family: strings, leather and nubuck straps, Ndura gig bags, picks, tuners, capos, mutes, bridge pins, stands, stools and a complete cable range.

Keyboards, wind and bowed strings

Stagg equips keyboard players (memory-foam benches, stools, music stands, supports, sustain pedals, covers), wind players and bowed-string players, violins and cellos, with their strings and bows.

PA and lighting

The technical side completes the picture: professional audio cables, multicores, stage boxes, lighting and its accessories. Everything needed to wire a stage or a venue without changing supplier.

What should you ask before buying a Stagg ?

Is it a beginner or an advanced instrument ?

Both. The entry range clearly targets the first instrument and study use, but the coverage is such that an experienced player will find strings, cables, working cymbals or backup gear.

Should you choose new or second-hand ?

On study instruments, Green Musicians' short supply chain lets you compare a new model with a verified refurbished one. On accessories, new remains the logical choice: these are wear parts.

Are Stagg cables reliable in professional use ?

The brand covers the entire cabling chain, from the instrument jack to the XLR link, including DMX for lighting. That is a sign of seriousness: offering a complete cabling range implies precise manufacturing constraints.

FAQ - Stagg

When was the Stagg brand created ?

Stagg's story goes back to 1970s Japan, where it was born as a guitar company. The brand as we know it today was relaunched in 1995 by Leonardo Baldocci, head of Belgian distributor EMD Music.

Where is Stagg based ?

Stagg is headquartered in Brussels, Belgium, within the EMD Music distribution group. The brand employs over 120 people and is distributed in more than seventy countries.

What types of instruments does Stagg offer ?

Classical, acoustic and electro-acoustic guitars, basses, banjos, mandolins, ukuleles, resonators, cymbals and percussion, keyboards and accessories, wind instruments, violins and cellos, plus audio, cabling, lighting and all guitar accessories.

Does Stagg manufacture its own instruments ?

Stagg is a brand of the EMD Music distribution group. It drives the design, specification and quality of its range, and relies on the group's European distribution strength.

Can you buy a Stagg instrument second-hand or refurbished ?

Yes. Green Musicians offers Stagg new, on short supply chain, verified refurbished and second-hand depending on the references available in the catalogue.

Which Stagg accessories are the most common ?

Strings, leather and nubuck straps, padded Ndura series gig bags, picks, tuners, capos, stands, memory-foam stools and the whole range of jack, XLR, DMX and power cables.

Are Stagg products sourced through a short supply chain ?

Green Musicians sources Stagg through the short supply chain: the product ships directly from the European distributor, with no stocking detour, which shortens lead times and limits transport.